A.W.A.K.E – SS 2018

Brand
A.W.A.K.E

Designer
Natalia Alaverdian
Fomerly a Fashion Director of Harper’s Bazaar Russia, the Russian born designer launched London based brand A.W.A.K.E in 2012. A.W.A.K.E stands for All Wonderful Adventures Kindle Enthusiasm.

Collection
Spring/Summer 2018
Personal review: Through this collection, the brand smoothly and intricately juxtaposes our understanding of simplicity and complexity in a compound. In turn, it pleasurably forces us to not equate ‘Sleek’ with ‘Plain’. This kind of concept-deconstructing stimulation is one element in the collection to make it into the category of postmodern fashion. Another is the way its contemporary nuance reflects the anti-orientation vision toward global realm. The classic western is there and so is the nostalgic eastern. However it seems irrelevant in this pieces to question how influential one for another is.

Event
London Fashion Week, September 2017

Website
http://www.a-w-a-k-e.com/

Instagram
@awake_uk

 

Favorite Pieces

(Image: Livingly)

 

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Faustine Steinmetz – Spring/Summer 2018

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Angel Chen – Spring/Summer 2018

 

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